A founder with a vision.

A firm with a difference.

“Financial adviser” or “Wealth management specialist”

When you hear these words, you might imagine someone in a suit sitting behind a desk berating you for not putting extra money into your super.

Or you might imagine someone on morning TV telling you how much you could save if you gave up your daily takeaway coffee and stopped eating all that smashed avocado.

Aynsley Jurson definitely wouldn’t be the first person that comes to mind.

  • Instead of asking what you’re worth, she’ll start by asking how you are.
  • Instead of seeing you as a set of numbers on a spreadsheet, she’ll see you – the person going through a major life transition and needing expertise as well as empathy.
  • And instead of telling you to give up your brunch dates, she’ll be encouraging you to enjoy them.

As the Managing Director and Lead Financial Adviser at Jurson Advisory, Aynsley coordinates a team of financial experts who have a comprehensive understanding of the divorce process and its unique planning requirements.

Above all her qualifications and knowledge, Aynsley is someone who genuinely cares about easing the burden of people going through divorce.

Interested in reading more of Aynsley’s story?

Head to her personal website for details on her career and the genesis of Jurson Advisory.

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Bio + Credentials

Aynsley Jurson is not a traditional financial adviser.

While she has a wealth of expertise and decades of experience, she leads with compassion rather than a calculator.

As the Managing Director of Jurson Advisory, Aynsley empowers busy professionals to make smart decisions before, during and after divorce. Her knowledgeable team will resolve any complex money matters so you can redesign your future, your way.

Prior to setting up her own firm, Aynsley enjoyed a successful career as a Director at Goldman Sachs JBWere and a Senior Investment Adviser at Macquarie Bank. Her desire to combine expertise with empathy, led to her qualifying as a Certified Financial Transitionist® and pioneering a new approach to divorce financial planning in Australia.

Since establishing Jurson Advisory in 2015, Aynsley has helped countless people navigating divorce take charge of their finances and grow more hopeful and excited about the future. Aynsley is proof that personal connection doesn’t compromise professionalism. Instead, it enhances it.

Aynsley lives with her young family in Victoria’s picturesque Macedon Ranges. While you won’t find her donning a green visor, she does have a green thumb and loves taking time out in the garden.


Certified Financial Transitionist®

AFP® Member of the Financial Planning Association (FPA)

Collaboratively trained divorce financial professional

Advanced Diploma of Financial Planning

Diploma of Financial Planning

Graduate Diploma of Applied Finance and Investment

Bachelor of Business

ASX Derivatives Level 2 Accreditation

Registered Financial (Tax) Adviser with the Tax Practitioners Board


“I have worked with Aynsley as her business coach for the past two years.

It is a joy to work with her as she is a committed professional who works hard to improve her business and is dedicated to personal growth.  Plus, she is just so damn funny and likeable!  I personally experienced the upheaval of a divorce and it was one of the toughest times in my life – financially, emotionally and personally.  I wish I had known Aynsley back then.

She is smart, she doesn’t judge and she genuinely cares.”

Terri, Melbourne

Looking for a keynote speaker for your upcoming event?

I’d love to inspire your audience to take charge of their financial future and lead a more gratifying life.

To find out more about hiring me as a keynote speaker, head to my personal website.

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